Do You have permanent hair damage despite using restoring hair care products? Kérastase Paris has discovered and finally solved this issue! The cause of this problem is “quality” tap water, that contains excess stratified calcium which weakens the hair. We are delighted to announce that we have found a solution that allows to discard excess calcium using Citric acid combined with Glycine which is known to repair damage! Kérastase Première – It is as simple as that!
Why is hoarse water harmful to hair?? The softness of water is an important indicator of water quality. Unfortunately, hoarse water is a common problem in most Estonian households… Although the overall city plumbing system fulfils the established levels of water softness, surely everyone has had to clean limescale from their favourite kettle and appliances. Not to mention faucets and shower surfaces. Ultimately the same problem arises when “invisible” limescale or stratified calcium fixates to hair stands, making the overall feel of the hair rough, brittle and heavy. Thorough research conducted by Kérastase formulates the problem: The high calcium levels in tap water is destroying Your hair! Stratified calcium makes Your hair brittle and weak as damaged hair strands absorbs three times more calcium than healthy hair. The solution is the improved combination of ingredients: Citric acid that extracts calcium and Glycine that improves hair damage!
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